Meet Matthew Reichardt of Bumbleride in Little Italy – SD Voyager

Today we’d like to introduce you to Matthew Reichardt.

Matthew, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
In 2004, my wife, Emily, and I after the birth of our first child, Ella, started Bumbleride out of our home in Point Loma, San Diego. Living active lifestyles with our kids we were looking to create baby products that not only met our design and quality criteria but also a brand and culture that connected with modern parents.

Early on we realized that in addition to quality products that had a clean design aesthetic we wanted to reduce our impact on the environment. Manufacturing can be a dirty business and we realized that we needed to do our part.

We first focussed on eliminating any chemicals or materials that could be harmful. In 2011 we introduced recycled polyester using post-consumer plastic water bottles into our fabrics and in 2016 we moved to 100% rPET. Since 2011 we have kept over 1/2 million water bottles out of landfills from this process.

Beyond developing the best products that we can we are focussed on our culture and our customer. At Bumbleride we try to do good and have fun doing it. Our team consists of individuals with an entrepreneurial spirit with a focus not just on what’s happening in their department but on creating a brand built on our shared vision.

Our customer care team doesn’t have scripts we build relationships with our customers so that we can make continuous improvement to our products.

Ultimately we are aware that we make products for families most precious cargo. Being parents of 3 children of our own we want to help get families out and doing what they love while doing our best to preserve the planet we all share. That’s the Bumbleride promise. The ride of your life.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We have definitely had our challenges along the way. Probably the biggest struggle we face is how to grow and build our brand while at the same time staying small and focussed on the small batch manufacturers we work with, the materials we use and maintain our high-quality standards.

Alright – so let’s talk business. Tell us about Bumbleride – what should we know?
We manufacture strollers and stroller accessories. Our products are focussed on active parents that appreciate quality, clean design and are environmentally conscious. I am most proud of my team, our Bumbleride family, without them we would not have the brand and culture that we have today. What sets us apart is our eco-conscious company culture…

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Summer Essentials

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Summertime adventures are calling and we want to help equip you for the sunshine and sand in your toes. Our strollers, with eco-minded materials and other earth friendly product picks, will keep you feeling good as well as looking adorable.

Baby shades– Protect those baby eyes from the rays while looking cute at the same time with Ro Sham Bo Baby sunglasses.

Wooden dolphin teether toy– Natural, non-toxic wooden dolphin toy for your ocean-loving child by Gunn & Swain.

Unisex summer bonnet– We love the vintage feel of this organic cotton and hemp sun hat by Briar.

Sunscreen– Your baby’s skin will be chemical free and with great SPF coverage with this vital sunscreen from ThinkBaby ThinkSport.

Beach blanket– Handmade in Mexico this blanket is perfect for the beach or a picnic by Gunn & Swain.

Muslin organic swaddle blanket– Organic cotton muslin is the perfect summer weight blanket you will want to use everywhere made by Modern Burlap.

Steel bottle with insulator– With summer heat comes thirst. This stainless steel travel bottle is free of BPA and other harmful chemicals thanks to ThinkBaby ThinkSport.

Soap and Lotion– Clean up from all the fun with natural lavender products that will help moisturize by our friends Tubby Todd Bath Co.

Snocone Romper– Just Adorable! Made by Rylee & Cru.

Baby Tee w/ Ocean waves– Lightweight and comfy tee for your beach baby. Made by Of One Sea.

Bumbleride Indie Stroller– Our Eco-Fabric with vented head panel and extra large sun canopy will keep your child cool in the summer heat.

Bumbleride Snack Pack– Your Bumbleride traveler can have their snacks within reach with a water proof lining for easy clean up.

Kids insulated lunch box– Perfect for day trips with an insulated popsicle print that screams Summer. Made by Herschel Supply.

Bumbleride Mini Board– Designed for fun, your toddler will love their very own attachment board.

Moses Basket– Handmade and easy to transfer from your home to under your backyard tree for bird watching and gazing at clouds by Plum & Sparrow.

Ro Sham Bo Baby Sunglasses Gunn & Swain Dolphin Teether Briar Bonnet ThinkBaby ThinkSport Sunscreen Beach Blanket Modern Burlap Muslin Swaddle ThinkBaby Stainless Bottle Tubby Todd Bath Co Rylee & Cru Snocone Romper Of One Sea Bumbleride Indie All Terrain Stroller Bumbleride Mini Board Toddler Board Bumbleride Snack Pack Child Tray Herschel Supply Lunch Box Moses Basket Plum and Sparrow

2016 Color Story

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Color has always been a big part of who we are. A dominant facet of Bumbleride’s personality. Thirteen years ago when Bumbleride was just a concept, we recognized a void in the industry. Stroller companies were very conservative with textile design and color. Being in our 20’s at the time we didn’t want to play things so safe. We wanted to have fun and help families celebrate the birth of their babies with vivid color and stylish design. That is still true today.

Each year we enjoy projecting what colors will stand out as something new. Not always monochromatic but also combinations of color with hood linings and details on our strollers to keep things fresh.

Living in San Diego and enjoying the outdoors, nature is always inspiring us. In this years collection, one of our favorites is Tourmaline. A soothing blue green that mimics the colors of the ocean. Another addition that we had fun designing is Camp Green. A limited design for 2016 reminding us of trips with our kids to the mountains. We combined an olive green with tan lining and orange cording. Plus our Camp Bumbleride patch evokes adventure and getting outside.

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While some colors we choose are bold, we still love the palette of grounded colors with bright accents. When selecting colors we give a lot of attention to the right hue, even when choosing a black or grey. We lean towards saturated rich depth in even our staple colors. Trends come and go but the quality of our strollers are designed for longevity. We want every feature to be current and timeless.

Textiles and fabrics for us have definitely evolved. Upon learning of the grim impact that textile production has on our planet we started to dig for changes we could make to improve our processes as much as possible. We are so proud to be using eco-conscious materials now.  It has been a goal for many years and now we bring to the stroller industry 100% RPET (28 post consumer recycled plastic bottles, available in colors: Tourmaline, Camp Green, Red Sand, Maritime Blue & Dawn Grey) and an innovative Solution Dye process that conserves water and energy (available in Silver Black color only).

One of the most fulfilling aspects of every year is seeing the favorite choices of our team and our customers. We look forward to seeing and hearing feedback of everyone’s connection with their personal color choice. Join the conversation @BumblerideWhich is your favorite color? We’d love to hear from you!

-Emily, Co-Founder

Learn More about Our Fabric Story