Meet Matthew Reichardt of Bumbleride in Little Italy – SD Voyager

Today we’d like to introduce you to Matthew Reichardt.

Matthew, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
In 2004, my wife, Emily, and I after the birth of our first child, Ella, started Bumbleride out of our home in Point Loma, San Diego. Living active lifestyles with our kids we were looking to create baby products that not only met our design and quality criteria but also a brand and culture that connected with modern parents.

Early on we realized that in addition to quality products that had a clean design aesthetic we wanted to reduce our impact on the environment. Manufacturing can be a dirty business and we realized that we needed to do our part.

We first focussed on eliminating any chemicals or materials that could be harmful. In 2011 we introduced recycled polyester using post-consumer plastic water bottles into our fabrics and in 2016 we moved to 100% rPET. Since 2011 we have kept over 1/2 million water bottles out of landfills from this process.

Beyond developing the best products that we can we are focussed on our culture and our customer. At Bumbleride we try to do good and have fun doing it. Our team consists of individuals with an entrepreneurial spirit with a focus not just on what’s happening in their department but on creating a brand built on our shared vision.

Our customer care team doesn’t have scripts we build relationships with our customers so that we can make continuous improvement to our products.

Ultimately we are aware that we make products for families most precious cargo. Being parents of 3 children of our own we want to help get families out and doing what they love while doing our best to preserve the planet we all share. That’s the Bumbleride promise. The ride of your life.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We have definitely had our challenges along the way. Probably the biggest struggle we face is how to grow and build our brand while at the same time staying small and focussed on the small batch manufacturers we work with, the materials we use and maintain our high-quality standards.

Alright – so let’s talk business. Tell us about Bumbleride – what should we know?
We manufacture strollers and stroller accessories. Our products are focussed on active parents that appreciate quality, clean design and are environmentally conscious. I am most proud of my team, our Bumbleride family, without them we would not have the brand and culture that we have today. What sets us apart is our eco-conscious company culture…

Read More.

How We Eco – 1% of April Sales Donated To 5 Gyres

From our founders

As new parents in 2004, our inspiration to create Bumbleride was our need for a stroller that fit the active lifestyle that we wanted to share with our new baby, Ella.  Although there were many options of baby themed prints on plastic wheeled strollers we saw a real lacking in quality, well-designed strollers with modern styling suited to our outdoor life.  Our journey as a family with 3 kids now has allowed us many adventures and our 3 little test pilots have helped us to continuously improve our products.

Over the years, many things have stayed the same.  We still work with the same family owned factory in Taiwan where we focus on small production runs to ensure the highest quality of materials and craftsmanship.  We also more than ever recognize the need for designs that allow parents to get out and explore as a family, whether it be an urban stroll, a mountain trail or sandy beach.

Some things have changed though.  We live in a consumerism society where products are being manufactured at an unprecedented pace. Our inboxes and feeds are full of promotions and offers to buy.  The eternal quest for what’s new, what’s hot though has consequences, environmentally and socially.

At Bumbleride, we have made it our mission to help reduce our impact on the environment by using high quality materials so you have a stroller that will last for your family and can even be passed on to another family.  We also have sourced materials that are free from harmful chemicals so your baby is safe.  We use recycled materials where possible.  Our fabrics are 100% recycled polyester keeping post-consumer water bottles out of our oceans.  We also are exploring ways to reduce the use of fresh water and reduce pollution with an innovative dye process used exclusively on our black colorways.  We know we can do more and we are focused on continuing to look for new innovations that will help us achieve this goal.

 

We appreciate working with like-minded companies who are working hard to reduce their impact on the environment.  This month we are calling attention to those companies in the series “How We Eco”.  Each week one of our Bumbleride families will highlight brands in the following categories: Gear, Feed, Nursery and Play and share our picks from some of the companies that we admire what they are doing for the environment. To show our commitment to this campaign 1% of all Bumbleride sales during the month of April will be donated to an organization to help educate and reduce plastics in our oceans, the 5 Gyres Institute.

-Matthew and Emily Reichardt

How We Eco: PLAY

1) Bumbleride Indie Stroller
color: tourmaline

2) Nuna Pipa Car Seat
color: black

3) Clek Foonf Booster Seat
color: capri (white or black, whatever you think)

4) Guava Family Lotus Crib

5) Bumbleride Mini Board

6) Bumbleride Parent Pack

An Interview With Bumbleride CEO Matt Reichardt: Meet The Speed Jogging Stroller & More! | Spilling The beans Blog By Magic Beans

An Interview With Bumbleride CEO Matt Reichardt: Meet The Speed Jogging Stroller & More!

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Excerpt from Spilling the beans blog by Magic Beans (an authorized Bumbleride retailer)-

“Since 2004, Bumbleride co-founders Matt and Emily Reichardt have been designing strollers “as gear, purpose-built to perform whether taking your little ones on a trail run or navigating the local farmers market.” This year’s new debuts are even more outdoorsy than ever: Bumbleride has just introduced their first designated running stroller, and some eco-friendly new fabrics, too. In this interview with Matt, we got the inside scoop on how they came up with these new advances, and how they’ll enhance your life as an active parent.

Want to see the Speed and the rest of the Bumbleride collection in person (and chat with the Bumbleride crew about why their strollers are so cool)? They’ll be at Drool Baby Expo tomorrow, April 7 – if you don’t have your tickets, get them now!

 

Q: So, the marquee event for Bumbleride this year appears to be the Speed Jogging Stroller! We’re so excited to add it to our selection. I know that the Indie wasn’t designed as a jogger but was often used as one – how does the Speed improve on Indie for running parents?  
I think they definitely serve different needs, Indie has always been a great option for urban strolling, all-terrain, and light jogging.  For running parents moving at a faster pace, Speed has larger 16” back wheels for better control, a longer wheel base for better stability, and the new Speed 3 steering system, which gives more options on different terrains.

 

Q: The central feature of the Speed is the 3-speed steering system – can you tell me a bit about how this idea was developed, how it works, and why it will be terrific for parents?  

The idea was developed from observations of how parents jog with strollers and from feedback from our customers.  Basically there are three scenarios runners find themselves in:  1. Running at a fast pace on open road, boardwalk or somewhere that you don’t really need to steer.   2. Jogging anywhere else whether it be a park, trail, urban community where turning is required.  3. Everyday use walking where 360 degree swiveling is preferred.  The problem that we found for parents is that a fixed wheel option is very limiting and not always convenient, and the swiveling option is not safe for jogging.

In response to this issue, the Speed 3 steering has 3 positions: fully locked with tracking for open road running,  a 30 degree swivel, and a 360 degree swivel.  The 30 degree swivel addresses the problem for joggers, allowing sufficient turning radius to steer while jogging but prevents the wheel from rotating past 45 degrees where the stroller can become unstable. It’s much like the way the steering is restricted on toddler balance bikes!

 

Q: What kind of family do you picture using the Speed stroller, and in what environments?  

I would say families where either one or both parents are joggers, or like to get out on walks for exercise.  Speed is designed for all terrain, so everything from city urban living to rural terrain.  Because of its versatility, it also can be the only stroller an active family needs.

 

Q: What kind of response have you gotten about the Speed stroller so far?  

I think a lot of our customers see it as an obvious addition to Bumbleride’s line up, and a much needed category.  We have also seen excitement around the Speed 3 steering and our fabric story.”…..

Make sure to read the rest of the interview at http://mbeans.com/spillingthebeans/baby/strollers/an-interview-with-bumbleride-ceo-matt-reichardt-meet-the-speed-jogging-stroller-more/.

 

San Diego Magazine – A Sweet Ride

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San Diego Magazine Bumbleride Feature A Sweet Ride

A Sweet Ride

Point Loma couple builds a stroller company for the urban active mom

As they say, first comes love, then comes marriage, then comes a baby in the baby carriage. For San Diegans Matt and Emily Reichardt, this playground rhyme is not only true, it’s also a business plan.

In 2004, they started Bumbleride, a Little Italy-based company that makes stylish strollers for the savvy, athletic mom. All terrain tires, lightweight airplane-grade aluminum framing, and sleek designs make them hip, but not flashy. Consumers are comparing them to top-of-the-line brands like Bugaboo and BOB.

The Reichardts have known each other since they were kids in Point Loma. Both graduated from Point Loma High School. They later married, and while Emily was pregnant with their first child, they got an idea….

Read the rest of the article at http://www.sandiegomagazine.com/San-Diego-Magazine/November-2014/A-Sweet-Ride/ .