BRIGHT BEGINNINGS–For husband and wife Matthew and Emily Reichardt, strollers are functional and fashionable. Their San Diego-based company, Bumbleride, offers something different with sleek design and stylish fabrics. “Everything that we do is directed toward parents’ changing views of an outdoor lifestyle image,” explained Matthew. “Our strollers accessorize that [image], and keep up with what is happening in terms of fashion and color trends.” Bumbleride has all the standard features but also incorporates modern touches. Each stroller has a lightweight aluminum frame that lends a solid, high-quality feel to the pram, urban-style jogger and standard designs. “It’s a fresh, clean-looking stroller with some really great fabrics,” Matthew said. Breathable and washable nylon fabrics come in stylish colors like ruby, pumpkin, and pacific. The company officially launches at ABC, which Matthew said will be the perfect introduction to their target audience- the specialty store retailer. “We want to come [into the market] as something new, fresh and different,” he concluded.
BUMBLERIDE LAUNCHES NEW STROLLER LINE– New Stroller manufacturer Bumbleride is making its official debut here at the All Baby and Child Expo. The company features a European aesthetic, with aluminum tubing frames and fashion-forward fabrics. “What we have is a young, fresh, creative design team” Said Matt Reichardt, president of the company. “We’re going with poppy fabrics, current color trends, neat fabric textures, welded aluminum frame look and a sleek, clean appearance.” The company is debuting three models, all made available in two colorways with waterproof, washable, breathable fabrics. The Queen B is available in Ruby or Sterling, the Flyer comes in Pumpkin or Pacific and the Rocket is in Sunrise or Ruby. Retail prices are $329 for the Queen B, $269 for the Flyer and $279 for the Rocket. The Euro-styled strollers weigh between 22 and 31 pounds and are geared towards the specialty market. Bumbleride was at the Juvenile Products Manufacturers’ Assn. show in May to get feedback on its strollers, but it was not ready to take orders until now. The Queen B and the flyer are ready to ship; the Rocket will ship in January. Because of the clean-line styling, Bumbleride has shied away from the addition of plastic cup holders and instead plans to sell accessories separately. “It’s a lifestyle stroller,” Reichardt said. “Clean lines meeting with current fashions, and something that’s got a real attractive style to it”.