Bumbleride Parents – Founding Family – The Reichardts




Bumbleride Parents - Founding Family - The Reichardts

Bumbleride Parents – Founding Family – The Reichardts

We love getting to know our customers so we thought we would share a little about ourselves and the families that bring you Bumbleride. We are passionate about the momentous occasions in life but it’s all the small ones that make up most of our days. Here is a glimpse into the daily adventures called Parenting.

We begin this series of posts with Emily Reichardt. Emily and Matt Reichardt are the founders of Bumbleride.

It has been 10 years since my husband Matt and I launched Bumbleride. A large inspiration for us at the time was our baby girl, Ella. She is turning 11 this summer and as parents, we have the same feeling about our fast growing children as we do about Bumbleride. Where have the last 10 years gone?

Now with three kids ages 10, 8 and 4 years old, it’s all about balancing family life and Bumbleride life. Running our own business can be all encompassing and become the conversation at breakfast, lunch and dinner if we let it. Our business is dedicated to families but from the beginning Matt and I agreed to never let work crowd out our family time. I predominately work at home and Matt works from home on Fridays. We feel strongly about creating quality time together and that happens most when we are all outside. We live in San Diego where the weather makes this possible most of the year. Evenings in our yard and days at the beach when the weather is warm puts smiles on all of our faces and washes away daily stress. It’s also a great way to transfer the volume of three kids outdoors, along with their energy!

Our children inspire us to remember why we do what we do. They influence us to design in practical ways. We understand that parents need things to be as easy as possible and to make their lives simpler. Getting our kids involved is part of the fun whether it’s a day at the office, testing new products or helping with a beach clean up. This way they learn by experience.

Something that has surprised me the most about being a parent is the way children have a way of teaching us. When I first became a mother I thought of all the things I could share with my kids and in the end, they have taught me more than I expected. Our son Koa, is eight and he has always had a great appreciation for animals and nature. He picks the littlest flowering weed and notices all the colors and detail. He has influenced all of us to slow down, notice the birds and clouds, and just look up more. Our youngest daughter Auni, politely says when she doesn’t like something “I don’t love it” (As “I don’t love this sandwich” rather than a child’s typical response of dislike). It has now become a household phrase that always makes us laugh. Keeping a sense of humor is essential in life.

For us parenting is always a daily learning process but here are a few things that work for us.

Family Tips:

  • When deadlines at work and kids homework/reports become stressful share a bottle of wine at dinner!
  • Take time out to have some hobbies of your own. I go one night a week to a pottery studio. Matt has kids fed and in bed by the time I get home which is an extra plus. Good hubby!
  • We have our kids do many chores around the house that are age appropriate. They learn responsibility and appreciation for things but also so we can appreciate not doing all the work.
  • We have tech-free Sundays in our house. This applies to all of us and it’s refreshing to not remind the kids to turn off the iPad.
  • At the dinner table we all share the “Best & Worst”¬†things that happened in our day. This is a great way to get them to share about activities that we otherwise might not hear about and sometimes we just can’t get them to stop talking. We find it also teaches them to listen to everyone and show interest in each others day. Always good to get communication rolling.

Bumbleride Parents Bumbleride Blog

Bumbleride Parents Bumbleride Blog

 

Huff Post Parents – How to Talk to Your Daughter About Her Body by Sarah Koppelkam


parents

As parents, we can always use extra inspiration and advice. This article is a great reminder of how our actions can encourage/empower our children to be healthy and confident. -Bumbleride

“How to talk to your daughter about her body, step one: Don’t talk to your daughter about her body, except to teach her how it works.

Don’t say anything if she’s lost weight. Don’t say anything if she’s gained weight.

If you think your daughter’s body looks amazing, don’t say that. Here are some things you can say instead:

“You look so healthy!” is a great one.

Or how about, “You’re looking so strong.”

“I can see how happy you are — you’re glowing.”

Better yet, compliment her on something that has nothing to do with her body.”…..

This post originally appeared on hopeave.wordpress.com.

Huff Post Article Link, http://www.huffingtonpost.com/sarah-koppelkam/body-image_b_3678534.html

Talking with Michael Downes – Bumbleride Product Designer




Pop Sugar 11 new strollers to watch for this spring 2014 strollers

“Great design is at the core of everything we do at Bumbleride and working with creative people adds color and fun to our work. That would be an understatement for our high energy, creative Product Designer, Michael Downes. We work on a daily basis together and spend a lot of time talking about parents, how they use our products, product strategy and design.

I recently sat down with Michael to talk about “The Bumbleride Promise” and “Responsible Design” and gain a little background on Michael with his South London accent.”

Matthew Reichardt
Co-Founder/CEO

Matt:
You grew up in England riding bicycles and working as a bike mechanic. How did you end up in California as a product designer?

Michael:
A combination of luck and love. I met a woman and we fell in love. She was from California but had been living in London for over ten years. When she got accepted to the Art Center College of Design In Pasadena, California to study photography, we got married and moved to the States. Art Center College of design also happens to be one of the top five schools in the world for product design. When I saw the student work in the gallery at ACCD I knew then and there I wanted to be a product designer and Art Center was where I was going to study. We initially planned to stay three or four years and return to England. That was seventeen years ago.

Matt:
We know you love design and bicycles but how did you transition in to designing baby strollers?

Michael:
After I graduated I went to work for Giant Bicycles Inc, which was a fantastic first gig out of school, and I learned a lot. In the intervening years I have worked for Raleigh America, Diamondback, Ibis, TI Cycles of India and many more so I suppose I got bicycle design out of my system. I am still passionate about bicycles but I have come to the understanding that the bicycle is an incredibly mature product so radical innovation does not happen very often. Incremental change is the norm and much of that evolution is happening in the technology of components which is typically an engineer’s domain and not something a product designer is involved in. What appealed to me with strollers was the challenge of overcoming the constraints inherent in the product. It has to be comfortable and safe for the child, big enough to carry all the gear needed for parenthood, easy to push and maneuver but still fold compactly, quickly and intuitively. That is a pretty long list of basic functional requirements and many of them are in contradiction with each other. This presents a delicious challenge to product designers, something we can really get out teeth into.

Matt:
What’s the idea behind “The Bumbleride Promise” and “Responsible Design”?

Michael:
The Bumbleride Promise encapsulates our philosophy, ethics and values and this in turn feeds into Responsible Design. Parenthood is one of the most aspirational things we do. As parents we have the opportunity to nurture and guide the next generation and make a positive impact on the future. At Bumbleride we see ourselves as partners in this project, helping our customers by providing well designed tools. But it goes deeper than that. Creating great products counts for nothing if it ends up in a landfill. How can we design the product holistically, not only with a view to its function and purpose but to the entirety of the product cycle? Where are the materials sourced? Who builds our product and what kind of quality of life do those workers have? How can we make our product easy to service to extend its life? And when it really has come to the end of its life, how can we make it easier to recycle? Is there a way to pack the product in a smaller box and save space (and energy costs) in transportation? Can we make our packaging re-useable? Can we design a single part that has multiple applications?

Matt:
What informs your design and Bumbleride design?

Michael:
I was greatly influenced by Dieter Rams, chief designer at Braun in the 70’s and 80’s, and his Ten Principles of Design. Good design, according to Rams, is simple, uncluttered and intuitive. In his words: ‘Just enough design’. I think this resonates with Bumbleride’s design philosophy and for many people living as we do in an increasingly hectic and complex world. The ideal product is the one we never have to think about because it does what it was designed to do, every time, without drama. As we say in the Bumbleride Promise: ‘we give you everything you need and nothing you don’t’.

Matt:
With so many options in Little Italy where’s your favorite place to get a bite to eat and a beer?

Michael:
We are spoiled for choice but for my money Underbelly (ramen noodles & craft beer) is pretty awesome as is Mexican Fiesta, a true “hole in the wall” and the best place to get a carne asada burrito. Also impressive is the food at Ballast Point Brewery on India Street. I recommend the Cuban sandwich with a Longfin Lager.

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

Pop Sugar 11 new strollers to watch for this spring 2014 strollers

World’s Toughest Job Interview

We are loving the respect this video shows for the “World’s Toughest Job”.¬† We agree, it can be the hardest, but we also know nothing will make you happier and more fulfilled than showing up for this job everyday.

Earth Day – Bumbleride Beach Cleanup

Spring Stroller Predictions for 2014 Indie 4

We love seeing organizations rally support for conservation, recycling and cleaning up local waterways or beaches. Thank you Surfrider Foundation, Wildcoast, Ocean Minded, I Love a Clean San Diego, San Diego Coastkeeper and Sustainable Coastlines! This year we took some time off from work to help keep one of our local beaches clean for future generations. With the help of our staff, beach go-ers, local moms and a few little helpers we were able to remove 15lbs. of assorted trash and hundreds of cigarette butts! Thank you so much to those who joined us in cleaning up the beach! If you want to join a beach cleanup or offer your support, check out one of the organizations linked above.

Spring Stroller Predictions for 2014 Indie 4

Spring Stroller Predictions for 2014 Indie 4

Spring Stroller Predictions for 2014 Indie 4